Shot Analysis

Below you will see a shot analysis of a Skittles commercial from a few years back. The commercial is about a man who exchanges a bag of skittles for a singing rabbit. After the exchange, the man feels the wrath of the singing rabbit and longs for the return of his bag of skittles. Below is an in-depth analysis of each shot in the 47 second video. In the analysis I attempt to create a sense of meaning for each shot in the larger sense of the commercial as a whole.